It's as you say - "AI has made the cost of producing stuff tend towards zero" - and that exarcebates a pre-existing tendency towards fluff over thought. And it's such a distraction. Rather than renewing focus on doing a few things well, it supports an ever more scattergun approach.
But do you think content-wise it will eventually give new life to advertising? As increasingly generic campaigns get rolled out, orignality stands out more?
I hate to sound overly contrarian as a subscriber and regular user of ChatGPT. But I still struggle to find a compelling use beyond that of a far better search engine. The things I'd love it to do, it just falls short on. Accounting-wise, it can't quite get nuances to give a reliable cashflow. On contracts, occasional glaring errors mean we can't fully trust in it.
Almost all cases I see currently of using Generative AI are to make things that don't really need to exist.
It's adding waffle to a short email.
It's sending a new business email to someone whose not a serious prospect.
It's being used to do things that don't matter that much, because the things that matter, we need to do better than AI can do.
Work is expanding to fit the technology available
Rather than delete, we automate.
Rather than reduce bureaucracy, we make it easier to do more
It's as you say - "AI has made the cost of producing stuff tend towards zero" - and that exarcebates a pre-existing tendency towards fluff over thought. And it's such a distraction. Rather than renewing focus on doing a few things well, it supports an ever more scattergun approach.
But do you think content-wise it will eventually give new life to advertising? As increasingly generic campaigns get rolled out, orignality stands out more?
I hate to sound overly contrarian as a subscriber and regular user of ChatGPT. But I still struggle to find a compelling use beyond that of a far better search engine. The things I'd love it to do, it just falls short on. Accounting-wise, it can't quite get nuances to give a reliable cashflow. On contracts, occasional glaring errors mean we can't fully trust in it.